Saikou is coming up for its second birthday and before we discuss anything we want to extend a massive thank you to all of you who have helped us get to this milestone, regardless of when you joined us on the Saikou train, we cannot express enough how privileged we feel to have you here. Additionally thank you for your patience while the site has been down over the last couple of days while we enact phase one of our rebrand.
The first thing you might be wondering is “why rebrand?”. The primary reason is to refocus our ideals and make sure everyone on the team is working towards the same goals. Saikou has come a long way in the last two years from its humble beginnings of Ross and Maizy in a small office trying to figure out how they can possibly fulfil 400 orders to a 9-person team working hard to meet Saikou’s growing marketing, social media, administrative and creative needs. With a growing team, with a diverging skill set, it is easy for ‘Saikou’ to mean different things to different people within the company, so we have taken the time to realign everyone’s views and ideals to ensure we move forward in a united, coordinate manner under a banner and mission statement everyone is proud of.
While not a lot has changed it is worth reiterating what Saikou hopes to achieve with its apparel and community building. We have always, and still do, aim to create a fun space which prides itself on accessibility through gender neutrality and sizing equity. We will continue to bring East Asian inspired streetwear, with original, eye catching compositions and designs at competitive prices. We hope to encourage creatives; giving them a platform and building a community where they can thrive built on tolerance, mental health positivity and inclusivity. We intend to continue to provide complete transparency with our fans and maintain our family-owned values as we grow.
You’ll have probably already noticed we have revamped the logo as well to now include the English word Saikou accompanied by the traditional kanji. This year we plan to become much more involved in recreational and hobby spaces including but not limited to Music, Alternate Sports, Anime, Asian Restaurants; and of course gaming! As we continue to branch out, we thought it was important to have a logo that is recognisable and legible to people outside of the Saikou-sphere, hence why adding English was an important step in our rebrand. We are hoping this logo, accompanied by our new brand colours, fits well with our streetwear aesthetic while showing off our friendly and approachable brand personality and be something you will be excited and proud to wear!
You are likely to see some more changes surrounding our branding in the coming months, but we truly believe that all progress is growth, and like the koi ascending the waterfall change is important to becoming the dragon we want to be. We do, however, never want to lose the ‘small brand with a big heart’ mentality you have come to know us for, and we believe this rebrand will help us better serve our community now that all internal goals are aligned. We will continue to make quality streetwear for the communities we are so honoured to be a part of and support. 2022 is going to be an exciting year for us and we hope you will continue on this journey with us and allow us to help bridge the gap between Fandom and Fashion.